Where is the future development of fitness equipment? These tren

Over the past 20 years, we have mainly produced foreign OEM orders, and the so-called innovation is more focused on the improvement of appearance and structure than the product innovation starting from the consumer market. At the junction of the traditional manufacturing industry and the development of modern technology, it may be the most true portrayal of the fitness equipment industry.

Most domestic consumers can only passively accept the fitness equipment designed and produced for foreign users, and even the fitness methods have to be copied and pasted. In addition, most of the owners of early fitness equipment manufacturing are over 40 years old or nearly half a century old, and it is difficult to change the product direction and business ideas of enterprises, and the second generation may not be able to integrate the new and old ideas perfectly, and even many enterprises have reached an impasse. Neither consumers nor producers can keep up with the times.

It is gratifying to note that there have also emerged a lot of entrepreneurs who have worked hard and kept pace with the times. They dare to get rid of the shackles of traditional thinking, learn new technologies, and use new knowledge to create products suitable for this era. Internet treadmill, online video teaching racing car, Internet of Things exercise bike, these new products bring a fresh cool breeze to the slightly dull market. From "Made in China" to "Made in China", more entrepreneurs need to redouble their efforts.

Several trends cannot be ignored.

First, fitness equipment for niche markets. There is a common problem among domestic manufacturers. They believe that the best products are those that meet the needs of all people. If any product can't impress you and a small group of people around you, what's the good product? A treadmill for female users, which has been selling very well on Taobao crowdfunding recently, just proves this. Precise user positioning, ingenious appearance design, and the packaging of Internet push hands, a seemingly niche product that can bring practical benefits was born. Perhaps next time there will be male exercise bikes, elderly treadmills, and children's racing cars? It is the correct logic to create a good product by inferring the product form from top to bottom according to the needs of segmented users.

Second, personal customized fitness coaches. This coach can be a person or a computer. Through computer calculation, a set of universally applicable sports courses can be deduced, which can reduce the acquisition cost of users, make the product get the most users in the shortest time, and then create a special fitness plan according to the user's personal needs. This requires the private education team behind it, and more importantly, talents for operation and promotion. In this product and service, the manufacturer, as a hardware provider, controls the quality and delivery time of the product and works with other professional teams to serve consumers.

Network intelligent fitness equipment connected with everything. This concept is more complex than the previous two, but I think it is the ultimate form of fitness equipment. Fitness equipment is a carrier through which user data can be obtained. After enough data has been accumulated, personalized analysis can be carried out, and then products or services in the general health category can be deduced. For example, in foreign countries, the first thing you want to lose weight is not to buy a treadmill that you don't know how to use, but to consult the exercise and weight loss doctor in the hospital. The doctor will prescribe exercise prescription according to the user's situation, which includes comprehensive treatment methods such as exercise, diet and sleep. How do doctors monitor the actual implementation of users? Through the data docking of sports bracelet, treadmill, exercise bike and other devices, users can see the use of the user in the hospital background, so that we can know whether the prescription is effectively implemented. To achieve this, the user experience of the product must be in place or even more than the user's expectations.

In fact, fitness equipment can be very tall. If we recognize the trend, make targeted strategic and tactical changes quickly and then carry on. I believe that our brand can also go abroad and develop in a larger direction.